The Man Who Looked Into Facebook's Soul - Really?

from ReadWriteWeb - The Man Who Looked Into Facebook's Soul (via 9flights):

If what people call Web 2.0 was all about creating new technologies that made it easy for everyday people to publish their thoughts, social connections and activities, then the next stage of innovation online may be services like recommendations, self and group awareness, and other features made possible by software developers building on top of the huge mass of data that Web 2.0 made public. It's a very exciting future, and Warden is about to fire one of the earliest big shots in that direction.

So,

First of all,
Facebook
does
not
have
a soul!!!!

Maybe Cocker Spaniels, Yellow Labs, Golden Retrievers. But not Facebook. Who better than a hacker to help you with group and self awareness! Jeez. Bad enough that Facebook is largely about trying to establish your image by plastering it on someone else's. Self awareness from an algorithm? That kind of thinking worries me.